The Nature Means Business (NMB) framework is designed to help identify, quantify and then decrease our environmental debt load by recalibrating the underlying assumptions of our financial transactions. The NMB framework aims to incorporate environmental costs into the Cost of Goods Sold (COGS) of  every product and investment. Defining and monetizing COGS is step one in the quest for true profits. It is critical to ensure that short-term gains are not achieved at the expense of longer-term financial and environmental security.

A Transition Agenda has identified four tough issues that will demand truly difficult decisions in the near term:

1. Food and water to sustain the world

2. Energy

3.  Transportation

4. Waste

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